Let's grow together

About

Passion. Experience. Diligence.

About Red Apple Ventures

Red Apple Ventures is an independent consultancy and investment firm founded by Sarah Jones. We specialise in advising and investing in SMEs, predominantly within the food and drink industry.

With two decades of experience, our focus is about more than just the brands we’ve worked with in the past, it’s about the people. It’s about learning with and from every individual we have helped grow and it’s about bringing all of that to every new business challenge.

We are an independent firm primarily offering consultancy services and small scale investments within the consumer goods space – but as every business is different, we approach each new challenge differently. The problems we face are complex, but the solution is always simple, whatever stage you’re in – we grow. Our network grows the minute we first speak, and our network becomes your network the minute you do business with us.

From that network you can expect everything; from industry specialists, private office funding, to angel investors that have a wealth of experience within FMCG. For the right company, we can be available for NED roles too.

 

Get in touch

I offer a free 1-hour consultation to talk about your business and how I can help. So let’s chat!

BOOK A FREE CONSULTATION ▸

 
 

About Sarah

 
 
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Duathlon

FOUNDER

Sarah Jones

I’m Sarah Jones and I founded Red Apple Ventures as I am passionate about seeing SMEs thrive and succeed, and any help I can provide along the way, I will do. It is a small industry, built on reputations and relationships.

My experience spans across sales and marketing, with also experience within manufacturing and supply.

My most recent roles included working within M&A  (Mergers & Acquisitions), being responsible for writing the M&A strategy and advising at board level of both acquisitions and divestments; as well as working as a COO for Gu Puds which involved writing the strategy and more importantly, getting teams pulling together in the same direction.

Passionate about entrepreneurship I’ve also set up and run, from scratch, a side business within the SaaS space. This helps me relate to other business owners and common challenges from resourcing to prioritisation.

 

Activities & Affiliations

• Mergers & Acquisitions: CPD Certificate 
• Fundamentals of Marketing: CIMA
• I’m a member of British Military Fitness Bootcamp and like putting myself through the pain of an event each year, such as Triathlons and Tough Runner).  I like to maintain a healthy lifestyle as I find it can be rewarding as well as a good social activity. I have recently turned my hand to golf (or attempting to at least!)